The HRC thanks Tammi Flynn, Director of Marketing for the Florence Griswold Museum, in Old Lyme, CT, for volunteering to be a guest author for the following entry and for sharing her insight and experience with our readers.I was tired and overwhelmed reading the title.Reaching "buyers?" I wondered if it would be relevant for my organization.By the end, the sides of the book had over two dozen sticky notes reminding me of things to do...
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The HRC thanks Tammi Flynn, Director of Marketing for the Florence Griswold Museum, in Old Lyme, CT, for volunteering to be a guest author for the following entry and for sharing her insight and experience with our readers.People like to talk.People are already talking about you.Andy Sernovitz, in Word of Mouth Marketing, offers very clear and concise techniques to make these, and the many other principles he shares, work for you. Word of mouth marketing...
