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While print materials and traditional forms of advertising can be expensive, and social networking sites like Facebook, Twitter, and YouTube offer a whole new range of free alternatives, what options are best for your institution? The readings and resources below will help you craft your institution’s message, get the word out, and market on a shoe-string budget.
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The Connecticut Humanities Council is happy to announce that its Heritage Resource Center has been awarded a 2010 Schwartz Prize for Outstanding Work in the Public Humanities! The Helen and Martin Schwartz Prize is awarded annually by the Federation of State Humanities Councils to up to three State Humanities Councils "for innovative programs that have had a significant impact on citizens, organizations, or communities in their states. Such programs may include new types of...
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Guidestar, a nonprofit organization that gathers and publicizes information about other nonprofit organizations, recently published an article about why nonprofits should all be blogging. (Why You Need to Blog, October 2010) Guidestar bases its argument on several recent studies, including a September 2010 one by eMarketer on the continued rise of blogging which estimates that by 2014 blog readership will grow to more than 150 million Americans--or 60% of the Internet population in the United...
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A squeaky metal cart pushes across a large stage. The orchestral librarian moves from station to station, stopping at each music stand long enough to select the correct score before continuing on noisily. As the squeaks slowly transition from foreground to background, National Public Radio's (NPR) Susan Stamberg begins to tell the story of the Chicago Symphony Orchestra.Stamberg recalled this story as part of her keynote address at the 2010 AASLH Annual Meeting. Originally she...
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Meet Jennifer. She's in her mid-forties, divorced, and largely raising her two daughters (aged 17 and 12) on her own. She enjoys a nice glass of wine, going to the movies, and bicycling around town. But she spends most of her time trying to balance being a single mom and a corporate finances manager at the town bank. She visits museums with her daughters occasionally and, when she does, prefers activities where both she and...
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Next week the HRC will be traveling to Oklahoma City to attend and report back from the 2010 American Association for State and Local History (AASLH) Annual Meeting. From Wednesday September 22 through Saturday September 25, check the HRC Community Center Blog and HRC facebook pages for reports and thoughts on conference sessions, news and updates on the history and museum community, and tips on new resources worth checking out. We'll let you know what...
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