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The Heritage Resource Center is a program of the Connecticut Humanities Council and is made possible in part with major support from the Connecticut Commission on Culture and Tourism.

Additional support is provided by:

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HRC Home > Community Center > Marketing & Communications

While print materials and traditional forms of advertising can be expensive, and social networking sites like Facebook, Twitter, and YouTube offer a whole new range of free alternatives, what options are best for your institution? The readings and resources below will help you craft your institution’s message, get the word out, and market on a shoe-string budget.

Recently in Marketing & Communications Category

By Scott Wands on March 1, 2011 11:35 AM Permalink Comments (1) TrackBacks (0)

The Networked Nonprofit: Connecting with Social Media to Drive Change The HRC thanks Tammi Flynn, Director of Marketing for the Florence Griswold Museum, in Old Lyme, CT, for serving as guest author for the following entry.The Networked Nonprofit: Connecting with Social Media to Drive Change (2010) made we wish I had an iPad. It offered so many examples, resources, and references that I wanted to link to them while I was reading. Nevertheless I did go back and look up many of my underlined... Continue reading The Networked Nonprofit: Connecting with Social Media to Drive Change .

By Scott Wands on February 16, 2011 10:10 AM Permalink Comments (1) TrackBacks (0)

The Small Museum Toolkit: An "At Your Fingertips" Resource for Small Museums The HRC thanks Cinnamon Catlin-Legutko for serving as guest author for the following entry. Cinnamon has worked in small museums for over ten years and is currently CEO of the Abbe Museum in Bar Harbor, Maine. Previously Cinnamon was the director of the General Lew Wallace Study & Museum, a National Historic Landmark site and small museum, in Crawfordsville, Indiana, where she guided the museum to a 2008 IMLS National Medal for Museum and... Continue reading The Small Museum Toolkit: An "At Your Fingertips" Resource for Small Museums.

By Liz Shapiro on February 10, 2011 2:26 PM Permalink Comments (0) TrackBacks (0)

AASLH's StEPs Workbook Guides Small Museums to Excellence Truth in advertising: I like workbooks. There, I've said it. I like the comfort of step-by-step, self-paced guidance, and I really like setting my historical society's priorities based on accepted "best practices" devised by experts in my field. After all, who wants to reinvent the wheel?If you find yourself in a leadership position - paid or volunteer - in a museum or historical society that you know needs practical guidance, the American Association for... Continue reading AASLH's StEPs Workbook Guides Small Museums to Excellence.

By Scott Wands on January 11, 2011 2:18 PM Permalink Comments (0) TrackBacks (0)

A Crusader for Strong Artistic Programming: Michael Kaiser Comes to Connecticut The HRC thanks An-Ming Truxes for serving as guest author for the following entry. An-Ming is the Arts Division Director of the Connecticut Commission on Culture & Tourism. The Arts Division, through its grant programs and services to Connecticut artists and organizations, develops and strengthens the arts in the state and makes artistic experiences widely available to residents and visitors. An-Ming currently serves on the boards of the National Assembly of State Arts Agencies... Continue reading A Crusader for Strong Artistic Programming: Michael Kaiser Comes to Connecticut.

By Scott Wands on December 22, 2010 10:23 AM Permalink Comments (0) TrackBacks (0)

Top HRC Posts of 2010 As 2010 winds down, it's a good time to look back at some of the HRC's most popular posts from the past year. If you missed any, check them out today! Most viewed posts on the HRC Web site: Philanthropic Funding Realities in the New Economy (468 page views): A CHC commissioned study looking at the global recession and its effects on funding opportunities at all levels. To Click or Not to Click: How... Continue reading Top HRC Posts of 2010.

HRC Home > Community Center > Marketing & Communications