The Heritage Resource Center is a program of the Connecticut Humanities Council and is made possible in part with major support from the Connecticut Commission on Culture and Tourism.

Additional support is provided by:

The State of Connecticut
The National Endowment for the Humanities
The Maximilian E. & Marion O. Hoffman Foundation

During these tough economic times, institutions need to be more thoughtful than ever on how they spend their scarce marketing dollars.  While print materials and traditional forms of advertising can be expensive, social networking sites like MySpace, Facebook, and YouTube offer a whole new range of less expensive and even free alternatives.  But what options are best for your institution?

Below, we have gathered the essential list of readings and resources to help you craft your institution’s message, use new and innovative tools including the internet and other e-communication devices and social networking services to get the word out, and tips and tricks for marketing on a shoe-string budget.

Want to know more?  Visit the HRC Community Center to dig deeper and see all Marketing related resources.

Word of Mouth Marketing: How Smart Companies...
		The HRC thanks Tammi Flynn, Director of Marketing for the Florence Griswold Museum, in Old Lyme, CT, for volunteering to be a guest author for the following entry and for sharing her insight and experience with our readers.People like to talk.People are already talking about you.Andy Sernovitz, in Word of Mouth Marketing, offers... Read More >>

The New Rules of Marketing & PR
		The HRC thanks Tammi Flynn, Director of Marketing for the Florence Griswold Museum, in Old Lyme, CT, for volunteering to be a guest author for the following entry and for sharing her insight and experience with our readers.I was tired and overwhelmed reading the title.Reaching "buyers?" I wondered if it would be... Read More >>

Writing For The Web
		Are you reading this or are you skimming it? It turns out we don't read web content, we scan it. And reading from a screen is physically slower than reading from paper. Conclusion: writing for the web is different than other writing.  Taking out half the words doubles retention. This short article will give you... Read More >>

Ahern Communications
		Tom Ahern and Ahern Communications provide information on fundraising, advocacy, and "persuasion" communications.  While the company's projects range in scale from capital campaigns to communications planning, it is Ahern's blog that we think you'll find the most helpful.... Read More >>

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