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During these tough economic times, institutions need to be more thoughtful than ever on how they spend their scarce marketing dollars. While print materials and traditional forms of advertising can be expensive, social networking sites like MySpace, Facebook, and YouTube offer a whole new range of less expensive and even free alternatives. But what options are best for your institution?
Below, we have gathered the essential list of readings and resources to help you craft your institution’s message, use new and innovative tools including the internet and other e-communication devices and social networking services to get the word out, and tips and tricks for marketing on a shoe-string budget.
Want to know more? Visit the HRC Community Center to dig deeper and see all Marketing related resources.
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 Word of Mouth Marketing: How Smart Companies...
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The HRC thanks Tammi Flynn, Director of Marketing for the Florence Griswold Museum, in Old Lyme, CT, for volunteering to be a guest author for the following entry and for sharing her insight and experience with our readers.People like to talk.People are already talking about you.Andy Sernovitz, in Word of Mouth Marketing, offers... Read More >> |
The New Rules of Marketing & PR
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The HRC thanks Tammi Flynn, Director of Marketing for the Florence Griswold Museum, in Old Lyme, CT, for volunteering to be a guest author for the following entry and for sharing her insight and experience with our readers.I was tired and overwhelmed reading the title.Reaching "buyers?" I wondered if it would be... Read More >> |
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