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Families today are taking an especially close look at how they spend their limited entertainment budget. For cultural organizations to win out over other choices, a visit must be one that engages both young and old alike and takes into consideration their varied needs. Use the readings and resources below to better understand who your audience is and what their needs and expectations are.
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Some good from news from The Art Newspaper last week: In the UK and the US, visitor numbers to National Trust properties and artist homes have seen a sharp rise over the past year.For example:At Chesterwood, the home, studio and gardens of sculptor Daniel Chester French (1850-1931), which are nestled in the Berkshires, Massachusetts, attendance has risen 50 per cent in May aloneVisitor numbers to the home and studio of artists Jackson Pollock and Lee...
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Are you looking for interesting ideas to try at your museum to attract and retain members?Would you like to peruse a whole bunch of interesting thoughts and ideas about how museums look at their audiences?Want to try some interesting and "far out" marketing techniques?If you're fascinated by what the best brains have to say about audiences and marketing, the Reach Advisors blog is the very best place to start.With current entries on the cleanliness of...
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What do people want from history exhibits? In 2002-3, the Connecticut Historical Society wanted to find out what potential visitors say they want to experience, feel, do, or think about in a history museum. We hired a firm (SonicRim) that tests consumers before new products or store designs are put in place. The firm searched for patterns in audience wishes, and focused on the experience as a whole, not specific features of a design or...
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When it comes to exceeding audience expectations at your museum, the big question might not be "who?" but "why?"According to Thriving in the Knowledge Age, studies reveal that people who visit museums (either alone or in groups) are goal orientated and are motivated with a specific outcome in mind.By matching the needs of each of the five types of visitor (and visitors can change groups depending on the museum), a museum can succeed in meeting...
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The CT Cultural Consumers Study examined 1) how Connecticut heritage institutions become community institutions and 2) what makes community members think an institution is important and worthy of support. 24 cultural institutions participated in the project, representing a variety of institution types: art museums, history museums, historic houses, science museums, children's museums, and performing arts groups. In the executive summary for this project, readers will find information relating to CT museum goers demographics, leisure time...
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