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The Heritage Resource Center is a program of the Connecticut Humanities Council and is made possible in part with major support from the Connecticut Commission on Culture and Tourism.

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The State of Connecticut
The National Endowment for the Humanities
The Maximilian E. & Marion O. Hoffman Foundation

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audience assessment & evaluation

HRC Home > Community Center > Audience Assessment & Evaluation

Families today are taking an especially close look at how they spend their limited entertainment budget.  For cultural organizations to win out over other choices, a visit must be one that engages both young and old alike and takes into consideration their varied needs. Use the readings and resources below to better understand who your audience is and what their needs and expectations are.

Recently in Audience Assessment & Evaluation Category

By David Rau
on December 23, 2009 1:33 PM

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Khrushchev's Shoe

Khrushchev's-shoe-for-web.jpg One simple truth I've gleaned over my two decades of working with docents and tour guides is that good tours are memorable and the bad ones are never forgotten.To help my docents remember the elements of good public speaking and to avoid the pitfalls, I've developed a list of docent do's and don'ts.  For backup, I would normally reach for The Good Guide which has long been my "go to" publication for all docent-related questions,...

Continue reading Khrushchev's Shoe.



By Scott Wands
on December 9, 2009 1:50 PM

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Fairfield Museum Audience Study Findings

Fairfield-Museum-exterior-f.jpg The HRC thanks Laura Roberts and Kathleen D'Aquila for serving as guest authors for the following entry. Laura is the former Director of External Affairs at the Fairfield Museum and History Center where she managed all aspects of their marketing, promotion and public relations. Kathleen is a graduate of the SUNY Cooperstown Museum Studies Program and managed the implementation of the Fairfield Museum's audience study project. As any marketer will tell you, an essential ingredient...



By Scott Wands
on December 2, 2009 3:15 PM

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What the Heck is a YoCo and Why Should I Care?

ClancyPaintingforweb.jpg The HRC thanks Dawn Salerno for serving as guest author for the following entry.  Dawn is Director of Education at the Mystic Arts Center where she oversees their YoCo programs--Artini Hour and Art After Dark.  She served as co-chair of the New England Museum Association's (NEMA) Education Professional Affinity Group from 2003-2009 and as a board member for the Connecticut Art Education Association from 2002-2009.  She recently became a NEMA board member.What the heck is...



By Scott Wands
on November 17, 2009 2:15 PM

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Supporting Student Learning at History Museums

StudentsLearningKnotsforweb.jpg In the spring of 2008, the Connecticut Humanities Council collaborated with Robin S. Grenier and Alan S. Marcus, professors from the University of Connecticut's Neag School of Education, to conduct a study that explored secondary school classroom teacher and museum educator practices, attitudes, and beliefs.  Over the next fifteen months, Grenier and Marcus asked both groups of educators questions exploring how teachers prepare students for field trips, the types of activities students complete at...



By Scott Wands
on October 30, 2009 11:17 AM

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Family Learning Forum Online

Family-Learning-Forum-Logo.jpg The HRC thanks Laurie Pasteryak for serving as guest author for the following entry. Laurie has held several positions in the fields of history, archaeology, and education, working with the National Heritage Museum in Lexington, MA, the USS Constitution Museum in Charlestown, MA, and as the Director of Education at the Mattatuck Museum in Waterbury, CT.  Currently, Laurie is working as a consultant with the Mashantucket Pequot Museum on the National Park Service American Battlefield...

Continue reading Family Learning Forum Online.




HRC Home > Community Center > Audience Assessment & Evaluation


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