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The Heritage Resource Center is a program of the Connecticut Humanities Council and is made possible in part with major support from the Connecticut Commission on Culture and Tourism.

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audience assessment & evaluation

HRC Home > Community Center > Audience Assessment & Evaluation

Families today are taking an especially close look at how they spend their limited entertainment budget.  For cultural organizations to win out over other choices, a visit must be one that engages both young and old alike and takes into consideration their varied needs. Use the readings and resources below to better understand who your audience is and what their needs and expectations are.

Recently in Audience Assessment & Evaluation Category

By Liz Shapiro
on February 10, 2011 2:26 PM

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AASLH's StEPs Workbook Guides Small Museums to Excellence

steps_forweb.jpg Truth in advertising: I like workbooks. There, I've said it. I like the comfort of step-by-step, self-paced guidance, and I really like setting my historical society's priorities based on accepted "best practices" devised by experts in my field. After all, who wants to reinvent the wheel?If you find yourself in a leadership position - paid or volunteer - in a museum or historical society that you know needs practical guidance, the American Association for...



By Scott Wands
on December 14, 2010 10:11 AM

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You Are There: An Invitation to Step into History at the Indiana Historical Society

YAT-IHS-2.jpg The HRC thanks Eloise Scroggins for serving as guest author for the following entry. Eloise is the Director of Exhibitions Research and Development at the Indiana Historical Society (IHS). She has been with the IHS for 12 years, overseeing the research, writing, and selection of graphics and artifacts for exhibitions within the Indiana History Center. Her primary responsibilities these days surround content development for the IHS's "You Are There" (YAT) exhibition series, including the...



By Scott Wands
on September 22, 2010 11:50 PM

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Fictional Museum Visitors

OK-City.JPG Meet Jennifer.  She's in her mid-forties, divorced, and largely raising her two daughters (aged 17 and 12) on her own.  She enjoys a nice glass of wine, going to the movies, and bicycling around town.  But she spends most of her time trying to balance being a single mom and a corporate finances manager at the town bank.  She visits museums with her daughters occasionally and, when she does, prefers activities where both she and...

Continue reading Fictional Museum Visitors.



By Scott Wands
on September 21, 2010 11:58 PM

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Greetings from Oklahoma City

OK-City.JPG Greetings from Oklahoma City where it's 11 at night and the temperature is still a balmy 77 degrees outside.The 2010 American Association for State and Local History (AASLH) Annual Meeting is about to get underway and history and museum colleagues from across the country are arriving by plane, train, and car.General conference sessions begin on Thursday; tomorrow (Wednesday) is filled with a number of pre-conference workshops.I'll be attending Field Service Alliance programming throughout the day...

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By Scott Wands
on September 15, 2010 2:11 PM

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The HRC Goes to Oklahoma City

OK-City.JPG Next week the HRC will be traveling to Oklahoma City to attend and report back from the 2010 American Association for State and Local History (AASLH) Annual Meeting. From Wednesday September 22 through Saturday September 25, check the HRC Community Center Blog and HRC facebook pages for reports and thoughts on conference sessions, news and updates on the history and museum community, and tips on new resources worth checking out. We'll let you know what...

Continue reading The HRC Goes to Oklahoma City.




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