Families today are taking an especially close look at how they spend their limited entertainment budget. For museums to win out over other choices, a visit must be one that engages both young and old alike and takes into consideration their varied needs.
Below, we have gathered the essential list of readings and resources to help you better understand who your audience is, what their needs and expectations are, and how that understanding can be translated into effective organizational planning, administration, and programming.
The CT Cultural Consumers Study examined 1) how Connecticut heritage institutions become community institutions and 2) what makes community members think an institution is important and worthy of support. 24 cultural institutions participated in the project, representing a variety of institution types: art museums,...Read More >>
Thriving In The Knowledge Age
When it comes to exceeding audience expectations at your museum, the big question might not be "who?" but "why?" According to Thriving in the Knowledge Age, studies reveal that people who visit museums (either alone or in groups) are goal orientated and are motivated with a specific outcome in mind. By matching the needs of each... Read More >>
What Do People Want From History Exhibits?
What do people want from history exhibits? In 2002-3, the Connecticut Historical Society wanted to find out what potential visitors say they want to experience, feel, do, or think about in a history museum. We hired a firm (SonicRim) that tests consumers before new products or store designs are put in place. The firm searched... Read More >>
Reach Advisors Blog: Museum Audience Insight
Are you looking for interesting ideas to try at your museum to attract and retain members? Would you like to peruse a whole bunch of interesting thoughts and ideas about how museums look at their audiences? Want to try some interesting and "far out" marketing techniques? If you're fascinated by what the best brains have to say about audiences and marketing, the Reach Advisors blog is the very best place to start... Read More >>
Connecticut Cultural Consumers Study
Thriving In The Knowledge Age
Reach Advisors Blog: Museum Audience Insight
