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HRC Home > Community Center > April 2009
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The HRC thanks Tammi Flynn, Director of Marketing for the Florence Griswold Museum, in Old Lyme, CT, for volunteering to be a guest author for the following entry and for sharing her insight and experience with our readers.I was tired and overwhelmed reading the title.Reaching "buyers?" I wondered if it would be relevant for my organization.By the end, the sides of the book had over two dozen sticky notes reminding me of things to do...
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The HRC thanks Tammi Flynn, Director of Marketing for the Florence Griswold Museum, in Old Lyme, CT, for volunteering to be a guest author for the following entry and for sharing her insight and experience with our readers.People like to talk.People are already talking about you.Andy Sernovitz, in Word of Mouth Marketing, offers very clear and concise techniques to make these, and the many other principles he shares, work for you. Word of mouth marketing...
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Nonprofits are the heart of society. Fieldstone Alliance helps them soar. Nonprofit centered. Knowledge based. Results Focused. Fieldstone Alliance is a consulting group - they are a business, not a non-profit. That said, their website and e-newsletter (2x month) offer insightful, up to the minute, trend-setting, free information for those of us in the non-profit sector. Free Resources (with consistently updated information) cover the following topics: Boards, capacity building, collaboration, community building, finance, advocacy,...
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Candace Matelic's article, "Understanding Change and Transformation in History Organizations" (AALSH History News 63.2, Spring 2008), is a must read to understand the complexity of initiating change and transformation within a history organization.After studying seven very different history museums in various parts of the country, Candace Matelic explains the variety of reasons institutions are facing a fundamental redefinition of purpose and outlines ground rules and key understandings necessary to facilitate change.Based on the belief that...
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A book about technology in museums for those of us who are not techies! The Digital Museum, edited by Herminia Din and Phyllis Hecht, is for anyone who cares about the future of museums and the impact of technology on our lives and institutions.The revolution in communications technology has created a landscape that was inconceivable a generation ago. How will the 21st-century museum respond?Twenty-five authors, leading thinkers in the fields of technology and museums, lead us...
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How can you move your organization from Good to Great?Management guru Jim Collins' first book described the steps a business or corporation had to take to move from good to great. This short pamphlet takes the model he developed for the business world and translates it into workable principles for non-profits.Collins claims that greatness is a matter of conscious choice and discipline and identifies five key factors for success:Defining success through clearly stated outputs and...
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How can you find advice in all areas of museum management, all under one cover?National Standards & Best Practices for U.S. Museums by Elizabeth E. Merritt, former director of AAM's Museum Advancement and Excellence Department and founding director of AAM's Center for the Future of Museums, is a good place to start.The book defines standards as "good things all museums should do" and best practices as "commendable actions for which they should get extra credit".If...
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All you ever wanted to know about how to assess and control your museum's "technology" and never wanted to ask!The Accidental Techie is a go-to book for any small-mid size nonprofit that needs to assess and control the typical sort of mess associated with the haphazard growth of technology (meaning hardware, software, internet, communications systems, etc.).The 7 chapters in the book cover everything from defining the role of the "accidental techie", to tools for conducting...
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Are you looking for interesting ideas to try at your museum to attract and retain members?Would you like to peruse a whole bunch of interesting thoughts and ideas about how museums look at their audiences?Want to try some interesting and "far out" marketing techniques?If you're fascinated by what the best brains have to say about audiences and marketing, the Reach Advisors blog is the very best place to start.With current entries on the cleanliness of...
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Help is available for you and your board to get up-to-date information and examples of necessary documents and policies.Two good places for comprehensive information are BoardSource (http://www.boardsource.org) and Board Café (http://www.compasspoint.org/boardcafe/index.php). Boardsource is rich with resources for anyone interested in governance, finance, and all issues faced by nonprofit boards. Spend a little time to see what is available. Many of the on-line resources are free, while others are only available to members. You can also...
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HRC Home > Community Center > April 2009
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