The CT Cultural Consumers Study examined 1) how Connecticut heritage institutions become community institutions and 2) what makes community members think an institution is important and worthy of support. 24 cultural institutions participated in the project, representing a variety of institution types: art museums, history museums, historic houses, science museums, children's museums, and performing arts groups. In the executive summary for this project, readers will find information relating to CT museum goers demographics, leisure time habits, voting rates, opinions of guided tours, and feelings about community institutions. The report provides both statistical information and suggestions for next steps and, thus, becomes a great starting point for any institution wanting to better understand their audience and how they can better serve their visitors.

Reach Advisors Exec Summary.pdf

(Study conducted by Reach Advisors in partnership with the Connecticut Humanities Council for Connecticut Landmarks; Photo Credit: "Dogs and their families at the Annual Dog Show at Bellamy-Ferriday House & Garden in Bethlehem, CT."  Photo by Nick Lacy.)